5 Reasons Smart People Sell Their Homes in Winter

    If you’re like a lot of Realtors® and homeowners, you think winter is the worsttime of year to sell a home.

    It’s cold, the weather can be bad, trees and yards are barren… who wants to sell a home in the winter?

    I’ll tell you – savvy and smart Realtors® and homeowners. Here are five reasons listing a home in the winter is brilliant.

    Less Competition for Your Listing

    There’s less inventory available in the winter, meaning that your listing will stand out more easily. If you combine this with writing a great listing and having professional photos, your listing will be head and shoulders above the rest.

    Redfin found that homes listed in winter are 9% more likely to sell and tend to sell one week faster than listings in other times of year. If you’re curious why that might be, let’s look at reason #2 that smart homeowners sell in the winter…

    Buyers are More Serious in the Winter

    Unfortunately, tire-kickers and “just for fun” looky-loos abound in the summer months. In fact, I’ve seen lists of date ideas that include “Go to an open house and look around just for a good time.” It’s ridiculous!

    However, in winter these thrill seekers are off doing other things – they certainly aren’t braving snowy roads and cold temperatures to pretend interest in a new home. The buyers you get in the winter time are much more serious about buying a home, and are more likely to make a decision quickly.

    In fact, those looking in winter may be facing an unforeseen move, such as a job relocation or family change. In those cases, they not only want to buy quickly but are more likely to pay top dollar.

    Staging is Easier in the Winter

    While summer months leave people feeling hot and wanting wide open, airy spaces, the winter months call for something different. People are looking for a festive, homey feel. As a result, it’s easier (and sometimes more fun) to stage a home in winter.

    You don’t have to tell homeowners to get rid of as much stuff as possible in winter. Many times, you can arrange personal belongings together into neat sets and create a comfortable feel that will help a home sell, rather than feeling like you have to make a home as barren as possible.

    It’s More Convenient for the Homeowner

    No one enjoys having people traipsing through their home at all hours, but it’s part of the selling process. The good news is that during the winter, since there are fewer house hunters, there will be less people asking to see a home. That’s more convenient and easier for the homeowner.

    In addition, you’ll find that the people who do visit are more serious about buying, which means there will be fewer overall visitors before a sale is made. If someone is nervous about listing in the winter, just remind them that fewer showings and more serious buyers lead to a more convenient, faster sale.

    Realtors® Give More Personal Attention in the Winter

    As a Realtor®, you’re not going to have as many clients in the winter compared to the spring and summer months. This can be a great benefit for your client, because you’ll be able to give more personal attention to their listing.

    With less of a demand on your time, you may have a chance to try an innovative new marketing method, such as making a walk-through video or connecting with other Realtors® on Instagram. This means that you’ll get experience with different marketing methods, and they’ll get even more professional attention than normal.

    Selling in the winter isn’t a terrible thing. In fact, research shows that homes may sell faster because buyers are more serious and are more likely to need a home quickly. There’s also less competition in inventory.

    Source:

    By Anna Spooner on November 8, 2016

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    Steve Baker

    Steve comes to the world of real estate with nearly 30 years of Marketing and Graphic Design experience. These two very important skills make him ideal for this profession. In 2017 he achieved his highest accolade to date becoming a global, award-winning real estate graphic design/marketing recipient. Mr. Baker is not only a REALTOR but the Director of Marketing for Rinehart Realty. His education and work experience also include a Bachelor degree in Education and degrees in Radiologic Technology and Medical Ultrasonography. He was a pioneer in the field of Radiology PACS development and Radiology Voice Recognition adoption and implementation in southwest Virginia. His previous positions as Director of Radiology and PACS Administrator lead to enormous development in resources and project management necessary to succeed in the field of real estate. Steve is a writer and developer for a variety of blogs and real estate publications. He recently completed his first book of quotations and is currently working on a Real Estate Marketing book. He is a strong supporter of the United Way, having won a past Campaign Coordinator of the Year award. He is also a strong advocate for breast cancer research and education. Mr. Baker has a history of work experience developed on the foundation of a strong work ethic, the pursuit of excellence, quality, honesty and integrity.

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